Readwriteweb’s recent  addition of the “Readwrite Cloud” blog has been a real godsend for me and probably others who are faced with the task of creating products with “the cloud” in mind.  It seems like every product discussion I have, overhear, or read about these days involves a cloud component.  How can we “use the cloud” or how can we “cloud-enable” a product isn’t really how that discussion starts, though, and I think that it’s worth getting past some of the technical considerations and discuss what the cloud means really means for users and those of us who seek to please them.

Much like the now unfashionable and perhaps defunct “web 2.0″ label, “cloud computing” can mean lots of different things, but I think it is fairly simple if you look at it from the perspective of the end-user (as us Product people should always try to do). For me — in a nutshell – it boils down to a “where/how/when” question of access to data, content, or applications. Take this interesting company, for example:  http://www.zumodrive.com/.  As far as a “cloud” play for media, it can’t get any simpler, and there are lots of options for users for this kind of service. So how do they differentiate their product?  Well, its a subtle but interesting twist, pointed out here in this article on TechCrunch:

… the service includes a slightly different twist-ZumoDrive tricks the file system into thinking those cloud-stored files are local, and streams them from the cloud when you open or access them.

That might seem like a strange feature, but if you think about it, its terribly clever — users, even savvy users, aren’t yet completely used to/ and/or comfortable with the “cloud” concept, and by mimicking a boring old file-system, they bridge the gap between the users expectation and the real value of the service.  So, this got me to thinking… what’s a good short list to think about when you are developing products for the cloud?  Well, here is a short list…  I’m sure I’ll change my mind about what should be here as things progress, but this seems to me to be a good starting point.

1. Access – This is an obvious one, but it can’t be understated.  Users will use the cloud because it gives them access across time and space (whatever device, whenever they want)
2. Synchronization – While this is related to “Access”, there is a subtle difference.  Synchronization means that if I DO something or change any data via any interface or device, that change MUST exist across all devices and interfaces as soon as possible.
3. Trust – This is a big one, and recently, a lot of the bad publicity Facebook has been facing is driven by this issue. Users have to trust that their data is safe and private, end of story.  Something to consider here from a product standpoint, is allowing users to back-up their data. Also, companies should make it their policy in their EULA that if they go out of business, each user will receive a back-up before the doors shutter… that would be a big one for me if I was going to do anything really important in the cloud.
   
4. Openness – This is related to the Trust issue, but its slightly different in that what I rally mean is creating products that can share data with other applications and services, but also to keep the barriers to moving data entirely to another service simple and easy. Just like customer service 101 says that you are never nicer to a customer when they are leaving, the same should hold true for cloud-based services.

I recently read this quote somewhere, and unfortunately, I didn’t Evernote it (no attribution… so sorry!), but I did remember it.  I think its a good one…

Cloud Computing is not about Amazon, Its about how you reach your customers.

On the heels of introducing “Productonomics“, I figured I should go ahead and post something relevant, and this article caught my eye a few weeks ago from Silicon Alley Insider: Facebook Has Zynga By The Short Hairs — But It Needs To Be Careful. Yes, of course I appreciate any business article that can refer to pubic hair, but it speaks directly to the kinds of “broad spectrum” econ-based concepts that we all need to be thinking about as we build products.  I have always felt that when developing products, you aren’t JUST dealing with the current marketplace and what you think users want… you are mightily constrained by “what you have to work with”, and many times those constraints matter more than we think.

Its easy to examine at our “product arsenal” and determine the following:  “I have X many designers, developers, and project managers, and I have these tools and technology providers – ok, go”. The problem with that line of thinking is that, in a sense, we are creating an experimental environment that is doomed to provide a false reading of our reality… a  reality that is a complex system with lots of moving parts. We really need to think about the business and competitive environment that our company exists  in, and in many sectors, the business development and legal efforts may have more impact on your decision-making than anything else (just ask anyone building digital media products).

The article discusses the buyer-supplier hold up problem, and in my mind, its an insightful view into the relationship of Zynga and Facebook – - or any app developer to platform provider relationship (iPhone and Android App developers, take note – - – same situation).  A Product Manager, looking at their options from a pure “user advocate” position, might opt to say “well, our users love our game on Facebook, and it works well on Facebook, and we can develop many more features if we stick to one platform, and overall, the product will be better”.  That actually might be a true statement, but past the short-run, if the the party that provides the platform has too much leverage, the product can suffer severely from restrictions that you didn’t bargain for – - or more likely, the profits of your company suffer severely from leverage that you gave up (and then the product suffers from lack of resources).

So what conclusions can a Product Manager draw from this lesson? Perhaps another micro-economic principal is helpful to throw in to understand their situation: Interdependence.  A popular buzz-word thrown around these days to describe the positive side of interdependence is “ecosystem”, but its the same idea. We don’t live in a vacuum with our users, and our companies don’t operate in a static world.  We need to think ahead, and plan for “scale” and all that — but relying on your intuition to make the right guess is pretty damned risky – - I think the lesson learned is for us product people is that we are advocates of users, yes, but also advocates of flexibility.  The real value of Farmville is the game itself, and Zynga might lose some short-term market-share by building in some “flexibility”, but in the mid to long-run, they will be better off with a healthy if not slightly competitive relationship with Facebook and a product that can evolve regardless of the platform or distribution environment.  That discussion will will probably manifest itself in a “we need to give up short-term feature-improvements for longer term flexibility” discussion… not the easiest one to have. Clearly, though, its the conclusion that Zynga drew: http://www.technewsworld.com/story/70086.html.

When it comes to my blog and thinking and writing about things of interest to me (and hopefully others), I obscenely violate of the best practices that I enthusiastically promote to all those I work with – “generate ideas, quickly share them, iterate, optimize, repeat”.  Well, I’ve decided to stop violating this practice and share an idea that I’ve had rattling around in my head for quite a while: Productonomics. The idea is not especially revolutionary or even very original (the title may make some of you cringe – it even does me sometimes, but hey – it’s catchy). It may be that I am just collecting a sub-set of ideas or putting a slant on concepts that have permeated my industry for a long time, but I think that my approach narrow and unique enough to add some insight and value.  Most importantly, I have found this way of thinking to be very useful and productive in a very practical day to day kind of way. I strongly believe that that all companies and “product people” can benefit from taking a step back and looking at problems through different lenses, and the lense that micro-economics provides is very powerful and insightful for those of us who need to make decisions on a daily basis about “what people want and how we build it”.

I got so excited when I started to pull together these ideas that I went out and registered the domain and had all these delusions of grandeur of having the “Productonomics” blog taking off and getting me a book deal or something… well – for now, I still own the domain, but I’ll just post here on quiet little timjmitchell.com and set the categories of those posts to “Productonomics”.

Those of us who work in technology can often become jaded perhaps “unimpressable” by new technologies or applications of technology. After all, innovations are usually iterative and built upon an existing bedrock of technology that may not seem very impressive anymore. There are time, though, when your mind gets totally blown, and you start thinking that maybe you will get that jet-pack before you die. This video from TED is utterly amazing, and my mind was fully blown. Privacy issues? Whatever.